A Virtual Team with a Common Purpose
One of the benefits of having been around for a while, is I have got to meet and build relationships with some incredibly intelligent and purposeful people. So, when I set out to develop Andy King and Associates, I reached out to those people I know share my passion for supporting organisations to ‘pivot’ to active wellbeing for all the right reasons. And then, I have expanded my network thanks to the support of Future Fit for Business and the Conveners podcast. From the likes of William Roberts from the RSPH, Andy Burnham GM Mayor, Martyn Allison or Dr Hussain Al-Zubaidi, any many more, I have had the pleasure of learning directly from some of the most impressive thinkers and influencers about how physical activity can better contribute to population health and address inequalities.
I am delighted to say that as well as working collaboratively with Ken Masser and the Miova team, I am also working with Move Consulting, Duncan Wood-Allum and SLC as well as with individuals such as Beth Brown, Donna Livesey, John Oxley and Mark Tweedie and will soon be joining the likes of Davina Denisczcyz from Nuffield Health on a new board being set up by the Faculty of Sport and Exercise Medicine.
Meet The Team
A team of experienced professionals, working together to support your goals and drive meaningful results.
My purpose is to support organisations to work effectively with health and to see leisure services ‘pivot’ to active wellbeing. As the current Chair of GM Active and member of the GM Moving partnership board, I have been on this journey for some time | Greater Manchester Moving) and have gone on to host a podcast (insert conveners link) dedicated to identifying best practise and discovering insight from politicians, NHS leaders, leading politicians and others on how physical activity can play a more prominent role in future.
My background as a CEO, four times over, of leisure Trusts and as a national director for Serco Leisure, combined with invaluable periods in the private sector with the likes of Virgin Active and Fitness First, means I understand what an efficient operation requires. I have a strong belief that before any organisation can focus on working with health it must be sure it is operating efficiently in the day-to-day and this is what I can bring to your organisation.
My track record in turning organisations around – be it Carlisle Leisure Limited in Cumbria or in Rochdale with Your Trust, or in the various contracts I oversaw with Serco, the underpinning approach of developing the workforce and realigning our mission to that of the host authority was what brought success.
I am a qualified Gallup Strengths Coach and enjoy both coaching and mentoring leaders and aspiring managers.
Current Positions
- GM Active Chair
- Alliance Leisure Health Group Chair
- Active Cumbria Advisory Board Member
- GM Moving Partnership Board Member
- Future Fit Associate Director
- The Conveners Podcast host
- Ultra BiOmics Director
- Elevate Official Advisor
Beth has extensive experience across the NHS, leisure, fitness, and charity sectors, complemented by a Master’s in Public Health and a prestigious Churchill Fellowship. This combination of expertise gives Beth a unique perspective on developing and implementing physical activity and health pathways, making her highly skilled at identifying opportunities and overcoming challenges across multiple systems.
She specialises in creating partnerships and delivering practical, effective strategies that bridge the gap between public health, physical activity, and community impact. Beth is experienced in leading co-production processes, bringing partners together to develop solutions that are collaborative, inclusive, and sustainable. She also plays a key role in mentoring and knowledge sharing, supporting organisations and professionals to build capacity, integrate innovative approaches such as digital tools and colocation facility design, and implement programmes that are grounded in real-world application.
Beth’s journey began after studying Sport and Exercise Medicine at Loughborough University, where she developed a passion for helping others through physical activity. After starting as a fitness professional in leisure and fitness sector, she transitioned to working as an exercise referral instructor in deprived areas of London, delivering cardiac rehab programmes and coordinating weight management schemes for local communities.
In 2015, Beth completed a Master’s in Public Health at King’s College London, where she deepened her understanding of the complexities of public health. Following her studies, she progressed into service management roles, developing innovative, community-based health and physical activity programmes. Building on this experience, Beth worked on a national service supporting people diagnosed with breast cancer, further enhancing her expertise in delivering impactful health and wellbeing programmes for individuals with complex health needs.
In 2022, she took on the position of Operations Manager at the National Centre for Sport and Exercise Medicine in Sheffield. In this role, Beth oversees an innovative co-location model designed to transform how physical activity is integrated into the NHS and leads various workstreams within Sheffield’s whole systems approach.
Beth is passionate about delivering measurable results that make a meaningful difference to communities. By combining strategic insight with practical expertise, she ensures the solutions she develops are impactful, sustainable, and aligned with strategic goals.
I’ve enjoyed 40 years’ experience in the ‘active well-being’ sector having served my ‘apprenticeship’ as a Lifeguard, Instructor and Duty Manager. After that I enjoyed some pretty senior leadership roles as Commercial Director and Group Operations Director for SLM (Everyone Active), Managing Director for mission-led charity Active Nation and Chief Operating Officer for Places Leisure.
I believe in a customer-centric approach and that results are achieved by people through people
I’ve been a Director and Board member at ukactive, a Quest Board member and I’m a Fellow of CIMSPA.
I’ve developed and deliver a sector-specific and CIMSPA-endorsed Transformational Leadership Programme, and I’m currently CEO of Stockport Active CIC, a Board member of GM Active,, an NED for ActiveXchange and Board advisor for the Longevity Network. I’m passionate about sport and physical activity and I’ve a thirst for being even better tomorrow than I was today. I’ve developed my own style of leadership over the years and people have been kind enough to tell me its inspirational.
In a nutshell, I’m persuasive and challenging of convention and always with a dollop of good humour.
Current Positions
- CEO of Stockport Active CIC
- GM Active Board Member
- NED for ActiveXchange
- Board Advisor for the Longevity Network
Resilience Fitness + Wellbeing | Founder & Director
Helping people build resilience through movement, health coaching, and sustainable lifestyle change.
I’m a fitness and wellbeing professional with over a decade of experience spanning higher education, health behaviour change, workplace wellbeing, and community fitness. As the founder of Resilience Fitness + Wellbeing, I specialise in empowering individuals and organisations to cultivate resilience through evidence-based physical activity and lifestyle strategies.
My core strengths include:
- Health Coaching & Behaviour Change: UKIHCA-qualified Health Coach and Certified Health Education Specialist (CHES) with expertise in supporting sustainable lifestyle change through personalised coaching and organisational interventions.
- Fitness Instruction & Personal Training: Delivering inclusive, effective sessions across community, corporate, and university settings.
- Workplace Wellbeing Leadership: Designing and facilitating evidence-based wellbeing programmes focused on physiological testing and behavioural science.
- University-Level Teaching & Curriculum Development: Teaching accredited qualifications and developing CPD courses for the fitness and wellbeing sector.
- Research & Evaluation: Leading impactful health and wellbeing research with a focus on community-based physical activity and programme evaluation.
Current Roles & Projects
- Researcher, Sheffield Hallam University – Advanced Wellbeing Research Centre (AWRC)
Leading research and evaluation for Move More Connect, a project fostering physical activity and social connection. - Course Developer & Lead Tutor, CIMSPA-accredited CPD in Personal Training
Creating and delivering accredited CPD for fitness professionals. - Group Exercise Instructor & PT
Delivering diverse fitness classes at University of Sheffield, Sheffield Hallam University, Nuffield Health, and Cambridge Street Collective. - Workplace Wellbeing Consultant, SHU Staff Wellness Programme
Supporting employee wellbeing using physiological testing, behavioural diagnostics, and bespoke coaching strategies. - Visiting Lecturer & Freelance Assessor
Teaching and assessing across qualifications in personal training, gym instruction, and exercise referral.
Qualifications & Credentials
- PhD in Physical Activity, Health & Wellbeing (Sheffield Hallam University, 2022)
Thesis: “Co-location of healthcare and leisure (fitness) facilities to promote physical activity: a realist synthesis”
Funded by SHU VC Scholarship, NCSEM Sheffield, and ukactive. - MPH – Behavioural, Social & Community Health
- BSc – Applied Health Sciences, Public Health & Nutrition Science
- Certified Health Education Specialist (CHES) – NCHEC #22053, since 2013
- UKIHCA-Qualified Health Coach
- Level 3 Personal Trainer | Vocational Assessor | Exercise Referral Specialist | Group Exercise Instructor | Indoor Cycling Specialist
With a unique blend of academic insight and real-world application, I aim to bridge research, education, and practice to improve health, resilience, and wellbeing at the individual and population level.
With over 20 years of clinical NHS experience, I bring deep expertise in obesity, metabolic health, and chronic illness, with a particular focus on innovative, evidence-based approaches to reversing disease. I have led multidisciplinary services, developed as a behaviour change specialist, and gained extensive expertise in the clinical use of GLP-1 medications and bariatric surgery—transforming the lives of people living with metabolic dysfunction.
As CEO and cofounder of Ultra BiOmics, I lead a mission-driven team aiming to improve the metabolic health globally. With 3.5 billion people currently affected by metabolic dysfunction, we view this as a global health emergency. Our approach combines advanced diagnostics, holistic support, and long-term solutions to create real, sustained change.
Alongside this, I am the founder of Beyond 49, a consultancy built on the globally recognised Hintsa “Circle of Life” model—trusted by F1 drivers and Fortune 500 leaders alike. I am a certified Hintsa Performance Coach and Working Genius Facilitator, passionate about helping individuals and teams unlock their full potential by aligning performance with purpose.
Whether supporting C-suite leaders, health professionals, or organisations navigating the metabolic health crisis, I combine deep clinical insight with coaching precision to create measurable impact.
I am a collaborative, well organised leader who is initiative-taking, either working on my own or leading a large team. I am educated to Masters level and currently working at The Active Wellbeing Society as West Midlands Partnership Lead.
I have over 25 years professional experience in the voluntary and community sector working across a range of charities covering sport, physical activity, health, and culture to inspire healthier, happier, and creative people. I am a creative, innovative and diverse thinker, open to new ideas and able to modify views.
I pride myself on the ability to challenge, support and inspire colleagues and bring energy and enthusiasm to their work. I have a strong personal commitment in all I do to kindness, fairness, ingenuity and determination, in all areas of my professional and voluntary commitments.
I have over 30 years’ experience of the sector as an active volunteer, now operating at Board level, as Chair of Burnley Leisure Culture group, Director Level at Lancashire Women and Chair of Burnley Tennis Club, a voluntary sector sports club. This experience has enabled me to build successful strategic relationships and partnerships across complex groups of stakeholders. Through my board level work I have a sound knowledge and commitment to governance and risk management.
I provide high quality professional advice to all partners and the know-how from a voluntary capacity to show how projects can be delivered at the heart of the community.
Current Positions
- West Midlands Partnership Lead, The Active Wellbeing Society
- Co-Facilitator, LGA and Sport England Place-Based Leadership Programme
- Director for Health, Communities and Wellness, Your Trust
- Doorstep Sport Advisor, Street Games UK
- Board Member, Burnley Town
- Trustee, Burnley Leisure
- Trustee, Lancashire Women Charity
- Chair, Burnley Tennis Club
Tim is a medical doctor with Masters degree in sports medicine and a post graduate diploma in occupational medicine. He developed an early NHS based exercise medicine unit before leading the consultation and then health aspects of project management around the Peckham Pulse, an early healthy living centre. Tim’s enthusiasm for the role of physical activity in health and wellbeing saw him help develop the national Let’s Get Moving physical activity care pathway, deliver training in health coaching for the National Cancer Survivorship Initiative and support the The Faculty of Sports and Exercise Medicine and their Moving Medicine Initiative.
Tim has significant experience in service development and improvement having developed new services health services from scratch, taught service improvement for the NHS Modernisation Agency, and been engaged in several system mapping and integration events and projects. He lectures on MSc’s at Cambridge, UCL and Henley Business School, has written over 12 book chapters and articles in and around motivational interviewing, health coaching, wellbeing and mindfulness approaches, and once pole vaulted for Great Britain.
Jon Rush brings over four decades of leadership experience spanning public service, healthcare governance, and safeguarding. A former senior police officer with Cumbria and Greater Manchester Police, Jon has since held high-level strategic roles within the NHS and local government, with a sustained focus on protecting vulnerable populations and advancing integrated approaches to health and wellbeing.
Jon has held a number of significant non-executive roles in the health sector. He most recently served as a Non-Executive Director for the North East and North Cumbria NHS Integrated Care Board, where he chaired the Finance, Performance and Investment Committee and contributed to complex decision-making on public funding and service delivery. He also served as Vice-Chair of the Remuneration Committee and was a member the Audit Committee and Chair of the Individual Funding Requests Panel. Prior to this, Jon was the Chair of NHS North Cumbria Clinical Commissioning Group (CCG), following an earlier appointment as Lay Member for Public and Patient Engagement. In these roles, he led key committees and governance bodies, including Finance, Primary Care, and Remuneration, representing a population of over 300,000 and a budget of £550 million.
Jon’s safeguarding expertise includes his role as Independent Chair of the Redcar and Cleveland Safeguarding Children Board (2016–2019), as well as his work as a Peer Reviewer for the Local Government Association, helping local authorities improve safeguarding performance nationwide. He has also served in lay roles on Cumbria’s Adult and Children’s Safeguarding Boards.
A committed advocate for multi-agency collaboration, Jon has chaired system leadership boards uniting the NHS, local government, public health, and the voluntary sector to improve population health and wellbeing across Cumbria and the North East.
I’m a senior executive leader with 30+ years of experience across education, sport and leisure. My career began in teaching before evolving into community sports development and school improvement consultancy. Over the past 13 years, I’ve held CEO and MD roles across several organisations, steering strategic transformation and fostering high-performing teams.
My leadership has driven measurable impact across physical activity, health and wellbeing, education, employability and social support. Career highlights include leading multimillion-pound organisational turnarounds, securing over £100m in capital investment for sport and leisure facility redevelopment and earning national awards for leadership and transformation.
As founder and Chair of GM Active, a strategic network of 12 Greater Manchester leisure operators I helped align local services with regional health and social care priorities.
Now semi-retired, I work independently and as a business and leadership development consultant, bringing seasoned expertise as a qualified executive coach and facilitator. I support organisations with strategy development, business planning and cultural transformation, leveraging deep sector knowledge and authentic leadership experience.
Andy King
Director
Beth Brown
Associate
John Oxley
Associate
Natalie Grinvalds
Associate
Lisa Rickers
Associate
Donna Livesey
Associate
Tim Anstiss
Associate
Jon Rush
Associate
Mark Tweedie
Associate
Get in Touch
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